Friday, 30 May 2014

Foschini Fashion Design Awards

The Foschini Fashion Design Awards offer the ultimate platform for young designers to gain insight into the fashion retail industry.

The competition runs in five phases from November 2013 to May 2014 and is open to 2014 final year students only. Winners of the competition will enjoy a retail design internship at Foschini in Cape Town in July 2014, attend the fashion shoot of their garments, as well as launch a limited range in selected Foschini stores in October 2014.

The theme for 2014 was - From Bauhaus 2 Boho and of the six finalists, three were from FEDISA fashion University in Cape Town, also known as my own place of study, for the past three years. Congratulations to my fellow class mates: Jade Rea, Emily Helens and Sane Bosman who showcased a tremendous amount of creative talent and thriving ambition.

The top six looks

The top six finalists were asked for the next phase of the competition to design a capsule collection of three looks. I had the opportunity to work with Sane Bosman on the shoot for her collection, that was shot alongside the looks of other finalist Emily Hellens.

Behind the scenes at the shoot:

The look-book images for Sane's capsule collection:
Hair and make-up by Charlotte Pretorius
Photography by Jason Hardaker

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