Normcore is unisex fashion trend, characterized by unpretentious clothing, the term combines the words normal and hardcore and was coined by trend forecasting group, K-hole.
The original notion of normcore is predicated on the desire to fit in and not stand out. Defined as bland, anti-style, the notion of dressing in an utterly nondescript way seems to be the new macro trend for upcoming seasons.
Described by the forecasters as anonymous and detail free design, a style that suggests ingrained authority and inner confidence. Gone are the loud prints, the fur and the bright colour blocking, replaced by monochrome and neutrals.
Has fashion finally produced a trend that's about comfort and not trying to hard?
Well looking to The Gap, Scotch & Soda and Celine, that would have to be a resounding, yes.